There is a growing trend of ecological and environmentally friendly behaviour; words like “eco”, “bio”, “recycling”, “sustainable”, have become part of our daily lives.
There is no doubt that “green” products draw the consumer in…. but sometimes consumers are not very aware of the implications and/or responsibilities that should be required of the manufacturer for them to be able to use this type of vocabulary.
The sport of clay target shooting is no different from the rest of the areas of our lives… in our sector, these types of words are also familiar to us, they are part of everyday life; ecological cartridges, tarpaulins to collect lead shot, ….
As far as the clay targets are concerned, although there is no clear European legislation regulating what is an ecological clay target and what is not, self-described “ecological” product ranges are also being marketed; (and also accepted by sports organisations).
Some manufacturers, in their own interest, have replaced coal tar pitch with petroleum pitch and/or hydrocarbon resins. They have even taken advantage of this change in raw materials to declare to the market that their products are now ecological.
The evidence is uncertain, as both petroleum pitch and hydrocarbon resins come from the oil industry, which is as acceptable as coal tar pitch for the manufacture of clay targets.
In short, as with other sectors, the word “ecological” is also used incorrectly in clay target shooting.
As an exception to this war between companies and nomenclatures, the company Corsivia (www.corsiva.com) has managed to create its own blue ocean*, by promoting the manufacture of its GREEN DREAM product with raw materials of 100% natural origin.
But… as well as manufacturing products with materials of natural origin, the company also transmits to the customer its commitment to the environment by holding the type II ecolabel (ISO 14021). By obtaining this ISO certification, Corsivia is the only company in the sector that is eco-certified which guarantees the buyer that the product is environmentally friendly and responsible.
With this innovative move, Corsivia has become a world leader in the sector, with special emphasis on the natural products section.
Furthermore, and relevant for any buyer interested in protecting the environment, offering customers the ecolabelled GREEN DREAM clay target does not mark the end of Corsivia’s ecological commitment, it also wants to become a 360º ecological company by implementing a virtuous circle with a permanent feedback loop.
This business model makes Corsivia a leading company.
* Blue Ocean Strategy is a theory created by W. Chan Kim and Renée Mauborgne, both professors at INSEAD.
The blue ocean is defined as the space belonging to the market that has not yet been used or exploited, and consequently will generate an opportunity for profitable growth, which has many more advantages.
Virtuous circle of ecology for Corsivia